PPC Case Studies
Hospitality
Our hospitality client had a £30,000 monthly budget but were hoping to see better returns. We started with an account restructure, including location-based campaigns, targeted Ad Copy, and negative terms. Within 3 months they had seen much greater returns on their PPC spend, with an average monthly revenue of over £100,000.
Finance
We started with an account restructure with the client keen to increase leads and reduce the cost per lead. They were averaging 29 leads per month at a cost per lead of £204. Within a few months of my edits going live performance started to pick up, and ultimately, the average number of monthly leads I generated for them increased to 125 between January and July that year, with the average CPL falling to just £48. Needless to say, they were ecstatic.
Property
Our client is a national estate agent. They operate within many counties within the UK so our consultants created a very precise Google Ads campaign for the areas they cover. They have a monthly budget of £40,000. During the first 12-month period we reduced the cost of their quality leads to £16 on average.
eCommerce Store
We took charge of an existing eCommerce store’s Google Ads account from a local agency after they had been losing money from their campaign. The changes our consultants made resulted in their GDN campaigns’ cost per conversion dropping from £46 to £14 within 2 months, and most importantly, it remains profitable today
Food
A London restaurant chain paused their Google Ads in the summer due to poor performance from their previously appointed agency. They hired us in August to restructure the account and provide ongoing management. Our consultants quickly reduced the unprofitable £27 cost/booking to £18, whilst increasing the number of first-time customers.
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We have a passionate team of paid media experts delivering award-winning digital services.
From Google Ads to Facebook Ads and TikTok, with 15+ years of experience. We offer fully bespoke digital marketing services designed to get your business more customers online.
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Phone Barrie or Zoe on: 07818 675887
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